Resources Library by ANA

Global research transition

This presentation illustrates emerging research methodologies and introduces a multi layered approach. SC Johnson required an innovative approach to understand consumers’ decision- making journey within the air care category. A quantitative...

Catalogue: CEE Research Forum 2012: Global Fuel For Local Boost!

Authors: Corrine Sandler, Jenna Alexandre

June 15, 2012

Global research transition

This paper illustrates emerging research methodologies and introduces a multi layered approach. SC Johnson required an innovative approach to understand consumers' decision making journey within the air care category. A quantitative study with...

Catalogue: CEE Research Forum 2012: Global Fuel For Local Boost!

Authors: Jenna Alexandre, Corrine Sandler

March 26, 2012

Glocalization - A measure of global brands

Multicultural targeting is every global brand's dream. The market research firm Fresh Intelligence has developed a 'Glocalization Score' to measure values of global brands in six countries. An on-line survey with n=3000 respondents was held to...

Catalogue: Asia Pacific 2011: Increasing Value Through Simplicity

Authors: Corrine Sandler, Olga Churkina

Company: Fresh Intelligence

March 20, 2011

Research 3.0

This paper describes the philosophy -the rational investigation of applying Neuroscience and Psychotherapy in market research. The authors postulate that ancient wisdom and modern science can be applied to develop a research model that taps into the...

Catalogue: Insights 2011: A New World Order In Shopper Marketing

Authors: Lana Novikova, Corrine Sandler

Company: Fresh Intelligence

March 1, 2011